From Greer Young
On behalf of Barberitos
Prattville, Ala. – Barberitos, known for its better-for-you, Mexican-inspired dishes, is opening a new location in Prattville at 1280 McQueen Smith Road South near Centerpoint Fellowship Church. The brand’s build-your-own concept features everything from burritos and bowls to salads and quesadillas will provide the Prattville community with convenient, healthy options for both on-the-go and sit-down dining.
To celebrate this exciting milestone the public is invited to Barberitos’ Grand Opening event on July 31st from 10:00 AM to 12:00 PM. The first 50 people in attendance will receive free queso for an entire year as a token of appreciation for their support.
“We chose Prattville because it’s a vibrant, growing community, and we’re excited to be part of that energy,” says the owner of Barberitos Prattville. “I’m passionate about great food and great service, but more than that, I’m passionate about giving back. Opening Barberitos here is our way of becoming part of the fabric of this town—supporting local events, creating jobs, and serving food that brings people together.”
The new Prattville Barberitos is opening as part of the ZTEC gas station, which is also expected to open this summer. Along with Barberitos, Frutta Bowls, another WOWorks brand, will be opening later this summer.
At Barberitos, guests can customize their meals with a wide selection of premium proteins and over 20 farm-fresh toppings that are 100% natural and sustainably sourced. Menu highlights include burritos, quesadillas, tacos, nachos, burrito bowls, and salads—each served with fresh, scratch-made chips and salsa.
Guests can expect a fast-casual restaurant format with dine-in, to-go, and catering options. Orders can be placed in person, online at Barberitos.com, through the respective brand apps, or via third-party delivery services.
Barberitos is committed to serving fresh, fast food that caters to a variety of dietary lifestyles. All ingredients are all-natural, locally sourced, and free from hormones, preservatives, and artificial additives.
Founded in Athens, Georgia in 2000, Barberitos now operates 45 locations across seven southeastern states. The company plans to open 25 more in the next few years as they continue strategic expansion across the Southeast and other markets.
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About Barberitos
Founded in 2000, Barberitos is a fast-casual restaurant committed to serving bold, Mexican-inspired flavors with a focus on fresh ingredients, exceptional service, and strong community connections. With over 40 locations across seven Southeastern states, Barberitos continues to grow as a standout in the quick-serve burrito space. Barberitos is a proud member of the WOWorks family of brands. For more information, visit Barberitos.com. Follow Barberitos on Facebook, Instagram, and X.
About WOWorks
Founded in 2020, WOWorks was formed with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious, and flavorful meals along with its Vow to “WOW!” guest hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, protein bites, and more; Barberitos, a quick serve concept serving Southwestern-inspired dishes; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; Z! Eats, formerly known as Zoup!, a fast-casual concept serving better-for-you soups, salads, sandwiches and more, and most recently, The Simple Greek, which offers a fresh and healthy take on traditional Greek recipes in a fast-casual setting. For more information, visit https://woworksusa.com/
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